Solved Marketing, compared.
Three comparisons written for evaluation rather than for winning. Each one says plainly where the other option is the better buy, because you will find that out anyway and we would rather you found it out now.
All comparisons
Capability categories, not feature-count scoring. Each page covers where the demand comes from, how many buyers get the record, who holds the consent trail, how delivery works, and what the tradeoff costs you.
Solved Marketing vs Lead aggregators
Owned acquisition with one buyer per record, next to the category that buys demand from publishers and redistributes it at scale.
View comparisonSolved Marketing vs Shared leads
The cheapest record on the market, next to a record your agent is having the first conversation on. The comparison is entirely about cost per acquisition.
View comparisonSolved Marketing vs In-house marketing
Genuinely the right answer for some agencies. Full control, no per-lead margin, and a fixed cost base you have to keep fed.
View comparisonHow we write these
Comparison pages are usually written by the company that wins them, which is why nobody believes them. We have tried to write these so that a reader who ends up buying from somebody else still feels the page was worth the time.
Four rules. We do not quote anyone else's prices, because their pricing changes and is theirs to state; we do not publish our own per-lead rates either, because they depend on the vertical, the program, the filters, and the volume, and a number without that context is misleading. We do not invent limitations; where we say a capability is not part of a category, we mean we could not find it in publicly published materials, and we say so in those words. Every page names the situations where the other option is the better purchase, in the same size type as everything else. And we compare categories rather than naming companies, because the decision an agency owner is making is a category decision.
There are real reasons to buy something other than us. Aggregators have volume and a low headline cost per record, and for a floor built to work volume that is a coherent strategy. Shared leads are the cheapest records on the market, full stop, and if your constraint is budget rather than agent hours the arithmetic can favor them. Running acquisition in house gives you complete control of the funnel, everything you learn stays yours, and there is no per-lead margin going to anybody else, which is the strongest structural argument on this page.
What we are good at is narrower. We generate the demand ourselves, sell each record once to one buyer, never resell it later as an aged lead, hold the consent trail because we captured it, and deliver in seconds into the dialer or quoting platform the agent already has open. If those are the things your desk is short of, that is the case. If they are not, one of the other three pages will tell you so.
Read next
Comparisons describe the common shape of each category rather than any one product, and are based on publicly published materials.
FAQs
About these comparisons
Why compare against categories rather than named companies?
Because buyers evaluate categories. The question an agency owner is actually asking is whether to buy exclusive, buy shared, buy from an aggregator, or build acquisition in house, and naming a specific vendor would add heat without adding information. Comparisons describe the common shape of each category rather than any one product, and are based on publicly published materials.
Do you publish competitor pricing on these pages?
No. Their pricing changes, varies by contract, and is theirs to state. We do not publish specific dollar amounts per lead either; our pricing is quoted by vertical and program because it depends on the filters and the volume. What the pages compare is capability and structure.
When is another option genuinely better?
Aggregators when you need volume quickly at a low headline cost and your floor is built to work high volumes. Shared leads when you have more agent capacity than budget and your agents are fast and comfortable being the third call. In-house marketing when you have the capital, the patience, and someone who can actually run paid media, because there is no per-lead margin and you keep everything you learn.
What is the honest case for buying from us?
Your constraint is licensed agent hours rather than budget. You want a record that has not already been worked by three other agencies, a consent trail produced by the company that captured it, delivery in seconds into the dialer your agents already have open, and credit rules written down before you buy rather than negotiated after.
Something else? Contact us
The fastest comparison is a live one.
Run a small program next to whatever you buy today. Same agents, same script, same weeks, and compare cost per acquisition rather than cost per lead.