Notes from the top of the funnel.
What we learn running our own acquisition: what the words on a lead invoice actually mean, why the first ninety seconds decide your contact rate, and what a consent record has to contain to be worth anything later.
Exclusive, semi-exclusive, shared, aged: what you are actually buying
What each term means as the industry uses it, why the same record ends up sold several times, how to test an exclusivity claim, and why cost per lead and cost per acquisition move in opposite directions.
Recent posts
- Speed to dial is the whole game September 10, 2026, 9 min read
- What consent records should look like before you buy September 3, 2026, 11 min read
More articles
Written by the people who buy the media, write the offers, and take the call when a program is not working.
Speed to dial is the whole game
Why minutes matter on insurance leads, what a realistic first-touch cadence looks like, how batch delivery destroys contact rate, and how to instrument speed to dial on your own floor.
Read the articleWhat consent records should look like before you buy
What a defensible consent record contains, why it cannot be reconstructed afterward, the questions to ask a vendor, how suppression should work, and what to keep on your own side.
Read the articleReading about lead quality is the slow way.
Tell us the vertical, the states your agents are licensed in, and what your floor can work in a day. We will start small and let your own numbers decide.