Pricing
Priced per lead by vertical, with the rate set by your program, your filters, and the volume you commit to. No platform fee and no monthly minimum to start, and a quote for your desk after a short conversation rather than a headline number that fits nobody.
How the pricing model works
Three sentences, then the details.
You pay per lead, by vertical, for records that cleared the filters you bought. The rate depends on the program, how tight those filters are, the geography you want, and the volume you commit to. Nothing else is billed to start: no platform fee, no seat license, no monthly minimum.
That last part is deliberate. A subscription makes the first month expensive whether or not the leads worked, which is exactly backwards for a buyer who has been burned before. The cost of finding out whether owned demand beats what you are buying today should be one small ramp, measured on your own agents, not a commitment you have to justify internally first.
What you will not find on this page is a dollar figure per lead. A single published rate would have to describe the loosest possible program, and then every real quote would be an explanation of why yours costs more. Tell us the vertical, the states, and roughly what your floor can work in a day, and the number comes back specific.
Three shapes a program takes
These are engagement shapes rather than packages. Every one of them is priced per lead, and every one of them is quoted per program.
Starter ramp
Quoted per programPriced per lead, by vertical
A solo producer or a small desk finding out whether owned demand beats what you buy today.
- One vertical and a short list of states
- Daily cap sized to the agents you actually have on the phone
- Test mode into your endpoint before anything is billed
- Delivery by HTTP post, webhook, or native into AgentTech Dialer
- Written credit criteria and a stated submission window
- No platform fee and no monthly minimum
Production desk
Quoted per programRate moves with filters and committed volume
An agency or call floor working leads every day, with a weekly number it can commit to.
- Multiple verticals running side by side with their own caps
- State and county geography matched to your appointments
- Your own disqualifiers applied before delivery
- Dayparting and hourly pacing so leads land while agents are dialing
- Native delivery into AgentTech Dialer, plus Solved Enroll for agencies in its private beta
- Disposition feedback that tightens filters on your traffic
- A named contact and a regular program review
- AEP capacity reserved ahead of the season
Enterprise and multi-site
Quoted per programStructured across desks rather than per seat
Multi-site operations, downlines, and buyers planning volume across several teams at once.
- Per-site routing, caps, and delivery windows
- Separate filter sets and disqualifiers per team
- Volume planned across verticals rather than one program at a time
- Webhook delivery with retries and delivery reconciliation
- Scheduled program reviews with delivery and outcome data
- Seasonal capacity planning before AEP rather than during it
- Contracting through Solved Solutions if your agents still need appointments
Not sure which one you are? Start with the ramp. Moving up is a pacing change, not a new agreement. See how a program starts
What moves the rate up or down
Six things. Nothing else on your quote is a mystery line item.
Vertical
Medicare, life, and final expense cost different amounts to reach. Media prices, the competition for the same attention, and the season all differ, so each vertical is priced on its own rather than blended into one rate.
- Medicare
- Life
- Final expense
Exclusivity
Every lead is sold once to a single buyer and never resold. That is the baseline, not an upgrade. Where a buyer wants territory exclusivity, meaning we serve no other desk for that program in a given footprint, the rate reflects the demand we agree not to sell to anyone else.
- Sold once
- Territory options
Filter tightness
Every disqualifier you add removes records from the pool that we still paid to generate. Tighter filters mean fewer, better-fitting leads and a higher rate on the ones that clear. Looser filters mean more volume at a lower rate and more work on your side.
- Age bands
- Product fit
- Buyer rules
Geography
A dense metro county where several carriers compete for the same eyeballs costs more to reach than a broad multi-state footprint. Narrow county targeting is available and usually costs more than statewide, for the same reason a narrow filter does.
- State
- County
- Multi-state
Volume committed
Demand we can plan against is cheaper to produce than demand that arrives in bursts. A desk that commits to a steady weekly number lets us pace media spend instead of chasing it, and that shows up in the rate.
- Daily caps
- Weekly commitment
- Seasonal reservation
Delivery path
Native delivery into AgentTech Dialer or Solved Enroll is a configuration step, so it carries the least overhead. HTTP post and webhook delivery are standard and included. A bespoke integration with unusual reconciliation requirements is a conversation before it is a price.
- Native
- HTTP post
- Webhook
Judge it on cost per acquisition
Cost per lead is the easiest number to compare and the least useful one to act on.
A shared lead sold to four agencies is cheaper per record than an exclusive one, and it should be. You are buying a quarter of the attention and racing three other callers to the same person. Whether that trade is good depends entirely on what happens after the record lands, which is why the only comparison worth running is the one that ends in a placed policy.
Run the same arithmetic on both sources for a full ramp. If a cheaper lead needs twice as many records to produce a sale, it was not cheaper. If an exclusive lead lifts your contact rate enough to change how many presentations an agent gets in a day, that shows up in cost per acquisition long before it shows up on the invoice.
We will help you set the measurement up and we will tell you when the answer is not us. The comparison pages lay out where each category genuinely wins.
| Cost per lead | What you pay for a delivered record that cleared your filters. Useful for comparing two quotes for the same program. Almost useless for comparing two different programs. |
|---|---|
| Contact rate | The share of delivered leads a human being actually speaks to. Speed to dial and exclusivity move this number more than anything else on this list, which is why delivery happens on submission. |
| Presentation rate | Of the prospects you reach, how many get to a real quote or appointment rather than a polite no. This is where vertical fit and filter tightness show up. |
| Close rate | Of the presentations, how many become an application. Your scripts, your agents, and your product shelf own this one. We do not. |
| Persistency | Applications that place and stay on the books. A cheap lead source that produces chargebacks is more expensive than it looks on the invoice. |
| Value per placed policy | What a sale is worth to your desk, including renewals where they apply. Without this, cost per acquisition is a number with no context. |
| Cost per acquisition | Total lead spend divided by policies that placed and stuck. This is the only number on the list that can tell you whether to buy more. |
The measurement we ask buyers to run
Same agents, same scripts, same states, same hours. Run your current source and a Solved Marketing ramp over the same window, track both to placed and persisting policies, and compare the cost per acquisition rather than the cost per record. If your current source wins, keep it. That is a real outcome and we would rather you find it in week one than in month six.
Credit criteria, written down first
Rules agreed before you buy beat a quality promise argued after the fact.
What gets credited
- Invalid or unreachable phone number on the record
- A duplicate of a lead already delivered to you
- Outside the states, counties, or filters your program bought
- Wrong vertical for the program you purchased
- Obvious falsification in the submitted data
What does not
- The prospect did not answer, or answered and said no
- The lead did not become a sale
- The record sat unworked and went cold
- Your agent was not licensed in a state you asked us to target
- A disqualifier you decided on later and had not given us yet
The submission window and the pattern review
Your program terms state how long you have to submit a record for review, and that window is set before the first lead is delivered rather than quoted back to you during a dispute. Submit inside it and the decision is quick. When the same issue shows up more than once on one program, the fix is to find the source and cut it, not to keep issuing credits against it. Crediting a pattern is how a lead vendor stays comfortable while the buyer keeps paying for the same problem.
FAQs
Pricing questions
Why is there no price list on this page?
Because a single number would be wrong for almost everyone reading it. The rate depends on the vertical, the program, how tight your filters are, the geography you want, and the volume you commit to. Publishing one figure would mean quoting the loosest possible program and then explaining afterward why your program costs more. We would rather quote your desk after a short conversation.
How does pricing work?
Priced per lead by vertical. You pay for delivered records that cleared the filters you bought, and nothing for the ones that did not. There is no platform fee and no monthly minimum to start, so the cost of finding out whether owned demand works for your desk is one small ramp rather than a subscription.
Is there a contract or a minimum commitment?
Not to start. Committed volume is one of the things that moves the rate, so buyers who can commit to a weekly number generally do better on price, but that is a choice rather than a requirement. Programs can be paused without penalty when your floor is short-staffed.
What gets credited?
The criteria are written down before you buy: invalid or unreachable phone numbers, duplicates of a record already delivered to you, records outside the geography or filters you purchased, wrong vertical, and obvious data falsification. Submit inside the stated window and the review is fast. Working a lead slowly, or not selling it, is not a credit event.
Should I compare you on cost per lead?
Compare on cost per acquisition. Shared and aggregated leads are genuinely cheaper per record, and sometimes that is the right trade. The question is what a placed, persisting policy costs after your agents have worked the records, and that number moves with contact rate and exclusivity far more than it moves with the headline price.
Can I buy more than one vertical?
Yes, and most production desks do. Each vertical is priced separately because the media cost and the season behind it are different. Medicare, life, and final expense programs can run side by side with their own caps, filters, and delivery windows.
Something else? Contact us
Tell us the desk, and the number comes back specific.
Verticals, states, and what your agents can work in a day is enough for a quote. No platform fee and no monthly minimum to start.