Solved Marketing vs lead aggregators
One generates the demand and sells each record once. The other buys demand at scale and redistributes it. They are good at different things, and the honest answer depends on whether your scarce resource is budget or licensed agent hours.
Quick verdict
Buy from an aggregator when volume and headline cost are the requirement: large quantities across many states and verticals, available quickly, worked by a floor built for volume. Buy Solved Marketing when licensed agent hours are your scarce resource: one buyer per record, no resale later as an aged lead, a consent trail produced by the company that captured it, and delivery in seconds into the dialer your agents already have open.
Everything below about the aggregator category describes the common shape of that category as set out in publicly published materials, rather than any one company.
Choose an aggregator
You need volume now, across a wide footprint, at the lowest headline cost per record, and your floor is staffed and scripted to work it.
Choose Solved Marketing
Your agents are expensive and fully booked, and you would rather pay more per record for a conversation that has not already happened three times today.
Capability by capability
Categories rather than feature counts. Where we could not find a capability in publicly published materials, that is what the cell says.
| Capability | Solved MarketingOwned demandwe run the campaigns | Lead aggregatorsBought demandpublicly documented |
|---|---|---|
| Where the demand comes from | Generated in houseWe buy the media and write the offers, so we know what every prospect was told. | Publicly documented as acquired from publishers, networks, and partner sourcesBreadth of supply is the structural advantage of the model. |
| Buyers per record | One, by policyNot a pricing tier. It is the only product we sell. | Exclusive, semi-exclusive, and shared tiers are commonly publishedRead the definition of exclusive in the agreement rather than on the rate card. |
| Resale as an aged lead later | NeverA record you bought does not come back to market. | Aged lead products are commonly published across the categoryWhether a specific record can be resold depends on the terms you sign. |
| Headline cost per record | HigherOne sale carries the whole acquisition cost. That is the tradeoff, stated plainly. | LowerThe clearest advantage of the category, and a real one. |
| Volume available immediately | Ramped rather than switched onWe pace to what your floor can work and grow from there. | Large quantities across a wide footprintAggregated supply is what makes this possible. |
| Breadth of verticals | Three: Medicare, life, and final expenseNarrow on purpose. Our sister companies sell on these same leads. | Publicly documented coverage across many insurance and financial verticals |
| Consent record chain of custody | Ours, captured at the formDisclosure text, timestamp, IP, and page stored per lead and retrievable by lead id. | Consent is captured by the originating source and passed alongRetrieval depends on the source, and the chain can run several layers deep. |
| Source transparency | We can name the campaignChannel, campaign reference, and landing page variant are on every payload. | Publisher-level attribution is commonly published; campaign-level detail varies |
| Delivery timing | On submission, in secondsNever in nightly batches. Speed to dial is the biggest lever on contact rate. | Real-time posting is commonly published, alongside batch and file options |
| Native delivery into a dialer and a quoting platform | AgentTech Dialer and Solved EnrollSister companies inside Solved Ventures, so there is nothing to build. | Integrations with third-party systems are commonly publishedDelivery into a system the seller also owns is not something we find in the category. |
| Buyer-defined disqualifiers | Yours, applied before deliverySend them as plain sentences and we turn them into rules. | Filter sets are commonly published, typically from a predefined list |
| Disposition feedback loop | Tunes your program specificallyNative from AgentTech and Enroll, or over the API. | Return and dispute processes are commonly published; outcome-driven tuning varies |
| Credit rules | Written before you buyCriteria, a stated submission window, and pattern review that changes the program. | Return policies are commonly published and vary by product tier |
| Pacing controls | Daily and hourly caps, dayparting, pause without penalty | Caps and scheduling are commonly published across the category |
| Seasonal capacity | AEP capacity reserved in advanceCommitted before the season rather than scrambled for in October. | Seasonal supply depends on what the upstream sources produce |
| International or non-insurance coverage | NeitherUnited States, three insurance verticals, and nothing else. | Publicly documented coverage well beyond our footprint |
Comparisons describe the common shape of each category rather than any one product, and are based on publicly published materials.
Which one is right for you?
Both are real strategies. The question is which resource on your desk runs out first.
Choose a lead aggregator if
- You need large volume across many states or verticals and you need it this month
- Your floor is staffed, scripted, and measured for working high volumes at a low cost per record
- Budget is your binding constraint rather than the hours of a licensed agent
- You buy in verticals outside Medicare, life, and final expense and want one supplier for all of them
- You are comfortable managing the chain-of-custody questions that come with acquired supply
Choose Solved Marketing if
- Licensed agent time is your scarce resource and you cannot afford conversations that were already lost
- You want one buyer per record and no resale later as an aged lead, written down as a policy
- You want the consent record produced by the company that captured it, retrievable by lead id
- You want leads in the dialer within seconds rather than in a file tomorrow morning
- You would rather have a filter tightened than a record credited, and a named contact who will do it
FAQs
Solved Marketing vs lead aggregators: common questions
What is a lead aggregator, exactly?
A company that buys lead records from publishers, networks, and other sources, then redistributes them to buyers. The defining characteristic is that the demand is acquired rather than generated, which is what makes volume and breadth possible and what makes chain-of-custody questions harder to answer.
Is an aggregator a worse product?
No, it is a different product with a different shape. Aggregators have the clearest advantage in the category on volume and headline cost per record, and they can turn on large quantities across many states and verticals quickly. If your floor is built to work high volumes and your constraint is budget rather than agent hours, that is a coherent strategy and we would not argue with it.
How do the prices compare?
We do not publish per-lead dollar amounts and we do not quote anyone else's. What we will say plainly is that the aggregator category generally carries a lower headline cost per record than owned exclusive acquisition, for the structural reason that an acquisition cost spread across several sales can be priced lower per sale. The comparison worth running is cost per acquisition, not cost per lead.
Can I run both at the same time?
That is the normal path and the one we recommend. Keep whatever you buy today, add a small program from us, hold the agents, the script, the hours, and the cadence still, and compare the two cohorts all the way to issued policies. Decide from your own numbers rather than from this page.
What do I give up by buying from a company that generates its own demand?
Breadth and immediate scale. We run three verticals rather than every insurance and financial product, we are United States focused, and volume in a new state or program ramps rather than switching on. An aggregator can frequently say yes to a request we would have to build toward.
Something else? Contact us
Put both on the same desk.
Keep what you buy today, add a small program from us, hold the agents and the script still, and compare cost per acquisition after a month.